There is no secret formula, to be honest, and it could be different depending on where you live and how much work you can accommodate.
But here's what makes it easy for me to acquire a new client for myself or for the company that I worked with.
1. Before anything else, you must have "fuck you money."
It means that you must have a consistent flow of income that will cover you for weeks or months so that you can choose the type of client that you want to work with.
2. With the "FYM," you will have more time to educate yourself daily about the product or service you are selling, as many service providers still offer outdated solutions.
3. Don't give yourself a quota, because that's a distraction and will make you feel stupid if you don't hit it. Treat any sales strategy as part of your nature, like you can't live without it.
4. Because you have the "FYM," you don't waste your time playing a number game such as buying a lot of email inboxes, subscribing to cold email tools, or paying a virtual assistant to collect leads and email thousands of contacts to get two rejection responses.
5. Don't automate more than 50% of the process; you need to be hands-on to fully know your client. It's very important to be hands-on because you'll be perceived by the client as knowing your shit.
6. Forget any type of automation; the most important automation is getting you notified if someone is looking for the product or service you offer.
7. If you successfully acquire a client, don't rush to acquire a new one (I know it's tempting because it feeds our ego). Instead, focus on that one customer and ensure they get the most from your product or service.
8. Instead of acquiring a new client, look for another product or type of service that you can offer to an existing (happy) client. Promise, it's easy to offer something to someone who trusted you already.
9. Because you don't rush to get new clients and choose to focus on being the best customer support. Your client will be the one to promote you.
10. My approach would be slow, but it is really worth it because it will save you time, money, and energy. Plus, you'll be smarter and more focused and have a life.
P.s. not written by AI